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Final Ratings: NBCSN Average F1 Audience Up By More Than 200,000 Viewers

NBCSN drew 413,000 viewers for the Austrian Grand Prix last Sunday, which was the first F1 race in the country in 10 years. That figure marks the third-best audience for the cable network since NBC Sports Group acquired rights to the racing circuit prior to the ’13 season. NBC also drew 1.46 million viewers for the June 8 Canada Grand Prix, marking the most-viewed F1 race on U.S. TV in seven years. NBCSN is averaging 377,000 viewers for its six F1 races to date this season, up from 157,000 viewers for five races at the same point last season and up from 300,000 viewers on Speed in ’12. NBCSN’s increase has been primarily fueled by the April 6 Bahrain Grand Prix, which drew a NBCSN-record 594,000 viewers.

The chart below lists final ratings and viewership from recent sports telecasts on broadcast TV.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS
(000)
"Inside: U.S. Soccer's March to Brazil"
6/22
ABC
5:00-6:00pm
1.8
2,915
FIFA World Cup: Algeria-South Korea
6/22
ABC
3:00-5:00pm
3.2
5,261
FIFA World Cup: Belgium-Russia
6/22
ABC
12:00-2:00pm
2.8
4,302
MLB: (regional)
6/21
Fox
7:12-10:34pm
1.4
2,197
NASCAR Nationwide Series: Gardner Denver 200 (Road America)
6/21
ABC
2:45-7:04pm
1.3
2,059
Golf: U.S. Women's Open: Final Round
6/22
NBC
3:00-6:00pm
1.4
2,000
Golf: U.S. Women's Open: Third Round
6/21
NBC
3:00-6:00pm
1.0
1,400
PGA Tour: Travelers Championship: Final Round
6/22
CBS
3:00-6:00pm
0.9
1,327
PGA Tour: Travelers Championship: Third Round
6/21
CBS
3:00-6:00pm
0.7
999
High School Slam Dunk & Three-Point Contest
6/22
CBS
2:00-3:00pm
0.4
601
Global Rallycross
6/22
NBC
2:00-3:00pm
0.3
477
U.S. Open Polo Championship
6/21
NBC
2:00-3:00pm
0.3
366
"World of Adventure Sports"
6/21
NBC
1:00-2:00pm
0.2
316
TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS
(000)
FIFA World Cup: U.S.-Portugal
6/22
ESPN
6:00-8:00pm
9.6
18,220
FIFA World Cup: U.S.-Ghana
6/16
ESPN
6:00-8:00pm
6.3
11,093
FIFA World Cup: Ghana-Germany
6/21
ESPN
3:00-5:00pm
3.4
5,735
NASCAR Sprint Cup Series: Toyota/Save Mart 350 (Sonoma)
6/22
TNT
3:00-6:30pm
2.8
4,676
FIFA World Cup: Brazil-Mexico
6/17
ESPN
3:00-5:00pm
2.7
4,239
FIFA World Cup: Nigeria-Bosnia & Herzegovina
6/21
ESPN
6:00-8:00pm
2.5
4,098
FIFA World Cup: Argentina-Iran
6/21
ESPN
12:00-2:00pm
2.5
4,003
FIFA World Cup: South Korea-Russia
6/17
ESPN
6:00-8:00pm
2.3
3,509
FIFA World Cup: Chile-Spain
6/18
ESPN
3:00-5:00pm
2.3
3,488
FIFA World Cup: Uruguay-England
6/19
ESPN
3:00-5:00pm
2.3
3,452

SBJ Morning Buzzcast: April 26, 2024

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TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

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SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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