SBD/June 27, 2014/Marketing and Sponsorship

Caterpillar Renews Sponsorship Of Ryan Newman's No. 31 RCR Sprint Cup Ride

Richard Childress Racing and Caterpillar on Thursday announced a renewal of their sponsorship deal for RCR's No. 31 NASCAR Sprint Cup Series Chevrolet driven by Ryan Newman. Financial terms were not disclosed (RCR). SPORTING NEWS' Bob Pockrass noted Newman is in the first year of a three-year contract with RCR, and Caterpillar "has extended its deal at least through Newman’s contract." The heavy machinery manufacturer "is on the car for about two-thirds of the season with Quicken Loans on for the other third" (SPORTINGNEWS.com, 6/26). 
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