StubHub has renewed its existing, long-term deal with ESPN to remain the media giant’s exclusive ticketing partner. The three-year extension of the deal that began in ’07 will run through ’17 and focus extensively on the company’s various digital properties, including desktop, mobile and app-based platforms. The deal also contemplates continued exclusivity for StubHub on ESPN-owned and operated extensions yet to exist, such as how the launch of Grantland and FiveThirtyEight.com came after the last contract was struck and then were folded into the partnership. Financial terms were not disclosed, but StubHub termed its commitment “significant.” “This has been an important partnership for us, and we’re pleased to be able to continue it,” said StubHub Managing Dir of Partnership & Business Development Geoff Lester. “We spent a lot of time on this, working out a structure that works for both of us where we have a good amount of flexibility across platforms during the life of this agreement.” As has been case, the deal among other activations will include StubHub event links and seat maps integrated directly into ESPN digital content.
