Rogers Wins World Cup Of Hockey TV Rights NBC Sells Out Of Super Bowl Ad Inventory P&G Brings Back "Like A Girl" For Super Bowl Glendale On Pace To Lose $8.8M On Arena Deal Pepsi Going All In On Super Bowl Lynch's Hat To Be Reviewed By NFL Reebok Rolling Out New Fitness Campaign Becks Reflects On Career As Product Endorser Bubba Wallace Turns To Maverick Carter GoDaddy Pulls Super Bowl Puppy Spot
Upcoming Conferences and Events
SBD/June 25, 2014/Marketing and Sponsorship
Bruins' Patrice Bergeron Wins Fan Vote To Be Featured On EA Sports "NHL 15" Cover
Published June 25, 2014
MAN ABOUT TOWN: Bergeron last night at the NHL Awards in Las Vegas received the '13-14 NHL Foundation Player Award, which recognizes an NHLer who applies the core values of hockey -- commitment, perseverance and teamwork -- to enrich the lives of people in his community. The NHL Foundation presents $25,000 to the winner's chosen charitable organization. Bergeron selected the Boston Bruins Foundation (NHL).