New Balance Signs Multiyear Deal With Lindor Crew Signs Jersey-Sponsor Deal With Acura Monster Won't Change NASCAR Model Outfits NHL Signs PPG For New Leaguewide Category Four Brands Sign Up As WBC Global Sponsors Marketplace Roundup Ravens Offering $200,000 Sponsorship Package Lear Corp. Presenting Sponsor Of Detroit IndyCar Coyotes' Smith Criticical Of NHL Protocol Monster Focused On Younger Audience At Daytona
SBD/June 25, 2014/Marketing and Sponsorship
Bruins' Patrice Bergeron Wins Fan Vote To Be Featured On EA Sports "NHL 15" Cover
Published June 25, 2014
MAN ABOUT TOWN: Bergeron last night at the NHL Awards in Las Vegas received the '13-14 NHL Foundation Player Award, which recognizes an NHLer who applies the core values of hockey -- commitment, perseverance and teamwork -- to enrich the lives of people in his community. The NHL Foundation presents $25,000 to the winner's chosen charitable organization. Bergeron selected the Boston Bruins Foundation (NHL).