NHL Appoints Pandora's Heidi Browning CMO Oilers Want To Host Hockey's World Juniors, World Cup Mondelez Signs New Sponsorship With USOC Nike's LeBron, Durant Shoes Sales Sagging NHL Could Skip '18 Games, Return For Beijing Infiniti To Sponsor Braves At SunTrust Park Under Armour's Newton Ad Becomes Game Dustin Johnson Re-Ups With Adidas For Apparel Marketplace Roundup Gretzky To Play Role In NHL Centennial Plans
SBD/June 25, 2014/Marketing and Sponsorship
Bruins' Patrice Bergeron Wins Fan Vote To Be Featured On EA Sports "NHL 15" Cover
Published June 25, 2014
MAN ABOUT TOWN: Bergeron last night at the NHL Awards in Las Vegas received the '13-14 NHL Foundation Player Award, which recognizes an NHLer who applies the core values of hockey -- commitment, perseverance and teamwork -- to enrich the lives of people in his community. The NHL Foundation presents $25,000 to the winner's chosen charitable organization. Bergeron selected the Boston Bruins Foundation (NHL).