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SBD/June 25, 2014/Marketing and Sponsorship
Wie's Marketing Portfolio Likely To Increase Following Win In U.S. Women's Open
Published June 25, 2014
MAKING THE MEDIA ROUNDS: GOLF WEEK's Beth Ann Nichols noted Wie since winning the Open has been on a "media whirlwind" in N.Y. Wie yesterday appeared on NBC's "Today," Fox News' "Fox & Friends," Fox Sports Radio's "The Dan Patrick Show," Fox Business and CNN. She also taped an appearance on "Live With Kelly & Michael" that is set to air Friday. Wie additionally "dropped into an Omega boutique on Fifth Avenue to show love to her sponsor" and "did the same at Niketown" (GOLFWEEK.com, 6/24). GOLFCHANNEL.com's Randall Mell wrote Wie’s Q Score is "undergoing an overhaul now," and her TV and radio tour "is part of that." Marketing Evaluations Exec VP Henry Schafer, whose company creates the Q Score, said, "All of this is going to create a lot of chatter about her, create additional exposure." Wie’s Q Score "was just 14 before she won the U.S. Women’s Open." For comparison, fellow golfer Lexi Thompson "carried a Q Score of 37" into the event. But Mell noted following Wie's win, her "story will be retold to a larger audience, and her Q Score is likely to reflect that when it is recalculated in a month or so." Wie currently has endorsement deals with Nike, Kia, Omega, McDonald’s, Sime Darby and Zengyro (GOLFCHANNEL.com, 6/24).