Adidas Reportedly Courting James Harden DraftKings Now Partners With 27 MLB Clubs NU Stops Selling Jerseys With Players' Numbers Alternative Golf Games Growing In Popularity Nike Preserves Converse's Original Look Marketplace Roundup Arizona State Debuts New Adidas FB Uniforms Fresno State Partnering With Nike For Redesign Rahal To Sport Ohio State-Themed Helmet Ticketing Co. Debuts New Program For Three Teams
SBD/June 25, 2014/Marketing and Sponsorship
Wie's Marketing Portfolio Likely To Increase Following Win In U.S. Women's Open
Published June 25, 2014
MAKING THE MEDIA ROUNDS: GOLF WEEK's Beth Ann Nichols noted Wie since winning the Open has been on a "media whirlwind" in N.Y. Wie yesterday appeared on NBC's "Today," Fox News' "Fox & Friends," Fox Sports Radio's "The Dan Patrick Show," Fox Business and CNN. She also taped an appearance on "Live With Kelly & Michael" that is set to air Friday. Wie additionally "dropped into an Omega boutique on Fifth Avenue to show love to her sponsor" and "did the same at Niketown" (GOLFWEEK.com, 6/24). GOLFCHANNEL.com's Randall Mell wrote Wie’s Q Score is "undergoing an overhaul now," and her TV and radio tour "is part of that." Marketing Evaluations Exec VP Henry Schafer, whose company creates the Q Score, said, "All of this is going to create a lot of chatter about her, create additional exposure." Wie’s Q Score "was just 14 before she won the U.S. Women’s Open." For comparison, fellow golfer Lexi Thompson "carried a Q Score of 37" into the event. But Mell noted following Wie's win, her "story will be retold to a larger audience, and her Q Score is likely to reflect that when it is recalculated in a month or so." Wie currently has endorsement deals with Nike, Kia, Omega, McDonald’s, Sime Darby and Zengyro (GOLFCHANNEL.com, 6/24).