FedEx Signs Multiyear NFL Extension Woods' Endorsement Deals Suffer From Layoff NFL Players Inc. Moves Ride-Share Deal To Lyft Marketplace Roundup Serena Williams Starring In New Intel Ad Allianz Out As PGA Tour Champions Event Sponsor Western Kentucky Reaches Apparel Deal With Nike Ford Runs Bumgarner Ad Following Dirt Bike Injury Marketplace Roundup Hendrick Motorsports Renewing AARP, MAC Tools
Upcoming Conferences and Events
May 31 - Jun 1
SBD/June 25, 2014/Marketing and Sponsorship
Wie's Marketing Portfolio Likely To Increase Following Win In U.S. Women's Open
Published June 25, 2014
MAKING THE MEDIA ROUNDS: GOLF WEEK's Beth Ann Nichols noted Wie since winning the Open has been on a "media whirlwind" in N.Y. Wie yesterday appeared on NBC's "Today," Fox News' "Fox & Friends," Fox Sports Radio's "The Dan Patrick Show," Fox Business and CNN. She also taped an appearance on "Live With Kelly & Michael" that is set to air Friday. Wie additionally "dropped into an Omega boutique on Fifth Avenue to show love to her sponsor" and "did the same at Niketown" (GOLFWEEK.com, 6/24). GOLFCHANNEL.com's Randall Mell wrote Wie’s Q Score is "undergoing an overhaul now," and her TV and radio tour "is part of that." Marketing Evaluations Exec VP Henry Schafer, whose company creates the Q Score, said, "All of this is going to create a lot of chatter about her, create additional exposure." Wie’s Q Score "was just 14 before she won the U.S. Women’s Open." For comparison, fellow golfer Lexi Thompson "carried a Q Score of 37" into the event. But Mell noted following Wie's win, her "story will be retold to a larger audience, and her Q Score is likely to reflect that when it is recalculated in a month or so." Wie currently has endorsement deals with Nike, Kia, Omega, McDonald’s, Sime Darby and Zengyro (GOLFCHANNEL.com, 6/24).