GoDaddy Pulls Super Bowl Puppy Spot LPGA Booming Behind Whan's Leadership Sprint Joins Roster Of NBC Super Bowl Advertisers Lynch's Brand Grows The Less He Speaks Beckham Leads NFLPI's List Of Rising Stars NFL Rep Takes Headphones From Sherman NCAA Partners With Groupon For Ticket Presale Does ATP Need More Player-Specific Merchandise? NFL To Run Domestic Violence PSA On NBC Kardashian Featured In T-Mobile Super Bowl Ads
Upcoming Conferences and Events
SBD/June 25, 2014/Marketing and Sponsorship
Wie's Marketing Portfolio Likely To Increase Following Win In U.S. Women's Open
Published June 25, 2014
MAKING THE MEDIA ROUNDS: GOLF WEEK's Beth Ann Nichols noted Wie since winning the Open has been on a "media whirlwind" in N.Y. Wie yesterday appeared on NBC's "Today," Fox News' "Fox & Friends," Fox Sports Radio's "The Dan Patrick Show," Fox Business and CNN. She also taped an appearance on "Live With Kelly & Michael" that is set to air Friday. Wie additionally "dropped into an Omega boutique on Fifth Avenue to show love to her sponsor" and "did the same at Niketown" (GOLFWEEK.com, 6/24). GOLFCHANNEL.com's Randall Mell wrote Wie’s Q Score is "undergoing an overhaul now," and her TV and radio tour "is part of that." Marketing Evaluations Exec VP Henry Schafer, whose company creates the Q Score, said, "All of this is going to create a lot of chatter about her, create additional exposure." Wie’s Q Score "was just 14 before she won the U.S. Women’s Open." For comparison, fellow golfer Lexi Thompson "carried a Q Score of 37" into the event. But Mell noted following Wie's win, her "story will be retold to a larger audience, and her Q Score is likely to reflect that when it is recalculated in a month or so." Wie currently has endorsement deals with Nike, Kia, Omega, McDonald’s, Sime Darby and Zengyro (GOLFCHANNEL.com, 6/24).