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SBD/June 25, 2014/Leagues and Governing Bodies
MLS Wants To Connect With Fans Through Signings Of USMNT Members
Published June 25, 2014
HOPPING ON THE BANDWAGON: Fire COO Atul Khosla said that the MLS club's business side "began planning for the World Cup last year." In Chicago, Brian Sandalow notes Fire execs "planned for their media buys and marketing campaign, which has included airing commercials during game broadcasts and putting players and team branding at Grant Park and other events." Fire F Mike Magee and assistant coach Clint Mathis were on stage at halftime of the U.S.' matches to "break down the games while putting in the occasional plug for the club." The Fire have "increased engagement with fans and have gotten access" to more TVs. They also have "received positive feedback." Khosla said, "Our marketing strategy doesn’t end here. This is one big pillar, but this is a pillar. And we’ve got to aggressively market the club on an ongoing basis" (CHICAGO SUN-TIMES, 6/25). However, in Boston, Steve Buckley writes, "If I don’t get wrapped up in the Revolution, it’s because MLS games are not historic, be-all, end-all events that we’ll be talking about for the rest of our lives." People "don’t pack the diners and bars in my neighborhood to watch the MLS, and a Revolution victory isn’t enough to inspire people to drive down the street with horns a-blarin’ and a team banner fluttering in the breeze" (BOSTON HERALD, 6/25).