Notre Dame "has hired Legends Global Sales to market new premium seats" for the school’s $400M expansion of Notre Dame Stadium, according to Don Muret of SPORTSBUSINESS JOURNAL. Notre Dame Assistant AD/Ticketing & Technology Rob Kelly said that the seven-year deal "extends to Legends selling season tickets for men’s basketball at Joyce Center and developing premium experiences for marquee ACC matchups such as North Carolina." Kelly said that the company’s experience "selling premium seat products for the Cowboys, 49ers, Falcons and Rose Bowl Stadium tipped the scales in its favor." In addition to "having a 12-person staff on campus, Legends will meet with prospective buyers in downtown Chicago." Legends COO Mike Ondrejko said that Notre Dame "has academic and office space serving a large contingent of students and alumni living there." For Notre Dame’s football program, Legends officials "see an opportunity to create a mobile tablet platform they can take on the road to pitch Campus Crossroads, the official name of the stadium renovation." Legends this fall "could potentially make presentations" during Notre Dame away games at MetLife Stadium, FedExField, L.A. Memorial Coliseum and Lucas Oil Stadium. To "reach the local audience, Legends is working closely with 360 Architecture, the project’s sports consultant, to develop a sales center in an old auxiliary gym within Joyce Center." Ondrejko said that it "will be called the Crossroads Experience and incorporate some of the same technology Legends used to market AT&T Stadium and Levi’s Stadium, as well as in Atlanta where the agency fills the same role for the Falcons’ new stadium" (SPORTSBUSINESS JOURNAL, 6/23 issue).
