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NBA TV Finishes '14 Postseason With Huge Viewership Gains Over Last Year

NBA TV saw its primetime viewership rise 63% during the ’14 NBA Playoffs compared to last year, while total-day viewership was up 30%. NBA TV was fueled by its seven playoff telecasts, including the net’s most-viewed telecast on record -- Game 6 of the opening round Pacers-Hawks series. NBA TV’s postgame coverage during the playoffs also saw a 14% increase from ’13. Following the title-clinching Spurs-Heat NBA Finals Game 5 last Sunday, NBA TV drew 515,000 viewers, marking the most-viewed postgame show in the net’s history. Game 5 also was the most-tweeted game of the ’13-14 NBA season with more than 6.4 million tweets, according to data from Nielsen Social. The previous record was 3.2 million tweets during Game 1. Overall, the NBA Finals this year had 16.6 million tweets and accounted for 61% of all TV conversation on Twitter on days that the games aired. NBA Digital, which encompasses NBA.com, NBA Mobile and the NBA Game Time app, set all-time records throughout the postseason. Page visits increased 16% from ’13 and page views were up 15%. There also were a record 1.9 million NBA Game Time App downloads during the playoffs.

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

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SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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