Brady's Marketability Likely To Stay Intact CBS To Live-Stream All Super Bowl Ads Adidas Signs Three-Year Deal With Pac-12 Marketplace Roundup Hornets, FanDuel Sign Multiyear Deal Behind Sherwin-Williams' Deal With IndyCar, IMS WMG Using Image Recognition Company Eli, Romo Star In DirecTV Sunday Ticket Ads MLS Inks Multiyear Deal With DraftKings NFL Debuts New Fantasy Football Campaign
SBD/June 19, 2014/Marketing and Sponsorship
Published June 19, 2014
RIFF RAFA: Madrid-based communications company Telefonica announced that tennis player Rafael Nadal, who is currently No. 1 in the ATP rankings, "will be the company’s new global ambassador" until '20. Nadal will "represent both the institutional brand and the commercial brands -- Movistar, O2 and Vivo -- in Spain, the UK, Germany and the Latin American countries where the company operates" (TELECOMPAPER.com, 6/18).
SALES SLIDE: Omaha-based DiGiorgio's Sportswear Dir of Sales Chris Tribulato said that he has "heard from other vendors around TD Ameritrade Park that merchandise sales have been down overall" at the College World Series. Pro Image Store Manager Howie Brewer said, "Ole Miss has been our top seller for sure. It’s not even close. We had to reorder a lot of their team gear." In Omaha, Kody Pedersen noted UC Irvine players opted to "design and print their own shirts" at DiGiorgio's. The players' "no-frills design featured an image" of actor Leonardo DiCaprio from "The Wolf of Wall Street," with a microphone "planted on his temple with an accompanying slogan, 'No Prisoners'" (OMAHA WORLD-HERALD, 6/18).