SBD/June 19, 2014/Marketing and Sponsorship

Marketplace Roundup

Toyota Motor Sales, U.S.A. and the Northern California Toyota Dealers have signed a multiyear agreement to continue as co-title sponsor of the annual NASCAR Sprint Cup Series race at Sonoma Raceway. Toyota has served as co-title sponsor of the Toyota/Save Mart 350 since '07 (Sonoma Raceway).

RIFF RAFA: Madrid-based communications company Telefonica announced that tennis player Rafael Nadal, who is currently No. 1 in the ATP rankings, "will be the company’s new global ambassador" until '20. Nadal will "represent both the institutional brand and the commercial brands -- Movistar, O2 and Vivo -- in Spain, the UK, Germany and the Latin American countries where the company operates" (TELECOMPAPER.com, 6/18).

SALES SLIDE: Omaha-based DiGiorgio's Sportswear Dir of Sales Chris Tribulato said that he has "heard from other vendors around TD Ameritrade Park that merchandise sales have been down overall" at the College World Series. Pro Image Store Manager Howie Brewer said, "Ole Miss has been our top seller for sure. It’s not even close. We had to reorder a lot of their team gear." In Omaha, Kody Pedersen noted UC Irvine players opted to "design and print their own shirts" at DiGiorgio's. The players' "no-frills design featured an image" of actor Leonardo DiCaprio from "The Wolf of Wall Street," with a microphone "planted on his temple with an accompanying slogan, 'No Prisoners'" (OMAHA WORLD-HERALD, 6/18).
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