New Balance Signs Multiyear Deal With Lindor Crew Signs Jersey-Sponsor Deal With Acura Monster Won't Change NASCAR Model Outfits NHL Signs PPG For New Leaguewide Category Four Brands Sign Up As WBC Global Sponsors Marketplace Roundup Ravens Offering $200,000 Sponsorship Package Lear Corp. Presenting Sponsor Of Detroit IndyCar Monster Focused On Younger Audience At Daytona Brands Seemingly Reluctant To Sponsor '18 World Cup
SBD/June 19, 2014/Marketing and Sponsorship
Published June 19, 2014
RIFF RAFA: Madrid-based communications company Telefonica announced that tennis player Rafael Nadal, who is currently No. 1 in the ATP rankings, "will be the company’s new global ambassador" until '20. Nadal will "represent both the institutional brand and the commercial brands -- Movistar, O2 and Vivo -- in Spain, the UK, Germany and the Latin American countries where the company operates" (TELECOMPAPER.com, 6/18).
SALES SLIDE: Omaha-based DiGiorgio's Sportswear Dir of Sales Chris Tribulato said that he has "heard from other vendors around TD Ameritrade Park that merchandise sales have been down overall" at the College World Series. Pro Image Store Manager Howie Brewer said, "Ole Miss has been our top seller for sure. It’s not even close. We had to reorder a lot of their team gear." In Omaha, Kody Pedersen noted UC Irvine players opted to "design and print their own shirts" at DiGiorgio's. The players' "no-frills design featured an image" of actor Leonardo DiCaprio from "The Wolf of Wall Street," with a microphone "planted on his temple with an accompanying slogan, 'No Prisoners'" (OMAHA WORLD-HERALD, 6/18).