Arizona State Debuts New Adidas FB Uniforms Fresno State Partnering With Nike For Redesign Rahal To Sport Ohio State-Themed Helmet Ticketing Co. Debuts New Program For Three Teams Brands Activating At U.S. Open Of Surfing Six-Year-Old Skateboard Prodigy Racks Up Sponsors Bridgestone, NHL Renew Sponsor Deal SHR Talking To Multiple Sponsors For Danica Bucks Turn To County For Arena Land Deal NBA Signs Marriott For International Games
SBD/June 19, 2014/Marketing and Sponsorship
Leonard Could Cash In Following Finals MVP, But Will Marketers Find Him Too Reserved?
Published June 19, 2014
BUT AT LEAST IT LOOKS COOL: Leonard makes his first appearance on the cover of SI this week, shown about to dunk over Heat C Chris Andersen, However, ESPN's Keith Olbermann noted Leonard "missed that shot ... at the end of the third quarter of Game Four" ("Olbermann," ESPN2, 6/18). DEADSPIN's Tom Ley wrote, "Now poor Chris Andersen is going to have to spend the summer explaining to his friends that he didn't actually get posterized by Kawhi Leonard. Magazines are liars" (DEADSPIN.com, 6/18).