Shiffrin Looking At Deals Ahead Of '18 Games AT&T Is Top NCAA Tourney TV Spender To Date Marketplace Roundup Technical Problem Causes Low Ratings For Spurs TV Nathan's Becomes Official Hot Dog Of MLB MLB Partners For League-Branded Diapers Marketplace Roundup Lakers' Jim Buss Resigns As Co-Trusteee MLB Goes With Player-Focused Marketing Effort New Balance Launches Boston-Themed Ads
SBD/June 19, 2014/Marketing and Sponsorship
Leonard Could Cash In Following Finals MVP, But Will Marketers Find Him Too Reserved?
Published June 19, 2014
BUT AT LEAST IT LOOKS COOL: Leonard makes his first appearance on the cover of SI this week, shown about to dunk over Heat C Chris Andersen, However, ESPN's Keith Olbermann noted Leonard "missed that shot ... at the end of the third quarter of Game Four" ("Olbermann," ESPN2, 6/18). DEADSPIN's Tom Ley wrote, "Now poor Chris Andersen is going to have to spend the summer explaining to his friends that he didn't actually get posterized by Kawhi Leonard. Magazines are liars" (DEADSPIN.com, 6/18).