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SBD/June 18, 2014/Media
WatchESPN Draws Record Audience For Any Event During U.S.-Ghana
Published June 18, 2014
SOCIAL SECURITY: The U.S.-Ghana match topped Nielsen Media’s Twitter TV ratings for sports events on Monday with 3.1 million tweets written by 1.1 million unique authors. Those tweets were seen by a unique audience of 11.2 million people, generating 256.8 million Twitter TV impressions. The No. 2 sports event on Monday was Germany-Portugal, with 1.2 million tweets for a unique audience of 7.9 million people. By comparison, Mets-Cardinals ranked No. 4 with 22,000 tweets for unique audience of 943,000 people. Facebook saw 10 million users have more than 15 million interactions on the social media platform related to U.S.-Ghana on Monday. Males 25-34 were the top demo for the interaction, with U.S. D John Brooks’ game-winning goal being the most-social moment (Karp).