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Marketing and Sponsorship

Marketplace Roundup

Panasonic yesterday announced that it has signed a new multiyear agreement with Hendrick Motorsports that includes a primary sponsorship of the No. 24 car, driven by NASCAR Sprint Cup Series driver Jeff Gordon. Panasonic will be featured as a primary sponsor of the No. 24 team in two Sprint Cu...

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Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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