Menu
Marketing and Sponsorship

Chips & Putts: Top Amateur Golfers Turn Pro, Sign Equipment Deals

GOLF DIGEST STIX' Mike Stachura notes four top amateurs golfers -- Matthew Fitzpatrick, Patrick Rodgers, Cameron Wilson and Bobby Wyatt -- have all "turned pro this week" and each begins his new career "with corporate support." Wilson will be sponsored by Callaway, and Rodgers will be a "Nike staffer." Wyatt signed with Titleist, and "makes his pro debut with Wilson and Rodgers at the Travelers Championship." Meanwhile, Fitzpatrick, who "wore Under Armour clothes while earning low am honors at the U.S. Open, is expected to unveil his sponsors soon" (GOLF DIGEST STIX, 6/18 issue).

BE OUR GUEST: The AP's Pat Eaton-Robb noted Travelers Championship organizers "left two gift packages" at a hotel for Bubba Watson's family. The gifts are part of a "carefully designed recruiting package targeting the families and caddies of PGA Tour players." Tournament Dir Nathan Grube said that the idea is "to make the tournament an attractive destination for them, and therefore more attractive to the players, who might otherwise want to take a break the week after the U.S. Open." Once they are here, the "caddies receive wind jackets, free dry cleaning all week, and a party in their honor." The players' wives "get a beach bag filled with wine and chocolate and a spa day in West Hartford" (AP, 6/18).

THREE'S COMPANY: In St. Paul, Joe Bissen noted Minnesota-based 3M yesterday announced it has "extended its contract as title sponsor" of the Champions Tour 3M Championship "for four more years" through '17. This year's roster will "include a 'Big Three' of legendary golf figures: Arnold Palmer, Gary Player and Jack Nicklaus." The trio will "take part in the tournament's Greats of Golf competition Aug. 2, the Saturday of tournament week" (ST. PAUL PIONEER PRESS, 6/17).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2014/06/18/Marketing-and-Sponsorship/Chips-Putts.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2014/06/18/Marketing-and-Sponsorship/Chips-Putts.aspx

CLOSE