Carli Lloyd Demand Spikes After WC Final Andy Murray Picky With Endorsements Greenbrier Formally Unveils New Course Plans NBC Lands New Advertisers For Race Coverage Tennessee Unveils New Nike Uniforms New Balance Launches Global Campaign P.F. Chang's Out As Arizona Marathon Sponsor Mizzen+Main Growing Thanks To Athlete Customers Marketplace Roundup Chevy The Latest Daytona Rising Founding Partner
SBD/June 18, 2014/Marketing and Sponsorship
Chips & Putts: Top Amateur Golfers Turn Pro, Sign Equipment Deals
Published June 18, 2014
BE OUR GUEST: The AP's Pat Eaton-Robb noted Travelers Championship organizers "left two gift packages" at a hotel for Bubba Watson's family. The gifts are part of a "carefully designed recruiting package targeting the families and caddies of PGA Tour players." Tournament Dir Nathan Grube said that the idea is "to make the tournament an attractive destination for them, and therefore more attractive to the players, who might otherwise want to take a break the week after the U.S. Open." Once they are here, the "caddies receive wind jackets, free dry cleaning all week, and a party in their honor." The players' wives "get a beach bag filled with wine and chocolate and a spa day in West Hartford" (AP, 6/18).
THREE'S COMPANY: In St. Paul, Joe Bissen noted Minnesota-based 3M yesterday announced it has "extended its contract as title sponsor" of the Champions Tour 3M Championship "for four more years" through '17. This year's roster will "include a 'Big Three' of legendary golf figures: Arnold Palmer, Gary Player and Jack Nicklaus." The trio will "take part in the tournament's Greats of Golf competition Aug. 2, the Saturday of tournament week" (ST. PAUL PIONEER PRESS, 6/17).