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SBD/June 13, 2014/Marketing and Sponsorship
Corner Kicks: Puma Going Bold With Mismatched Cleats During World Cup
Published June 13, 2014
BRAZIL-THEMED BURGERS: THE STREET's Chris Katje noted Arcos Dorados, which is the world's "largest franchisee of McDonald's," has "launched a new World Cup promotion featuring sandwiches themed after a participating team for every day of the week." Only seven of the 32 participating teams "are featured in the promotion, but they are among the world's most beloved and followed teams." At more than 800 McDonald's locations in Brazil, fans "can get a McArgentina, McUSA, McBrazil, McSpain, McGermany, McFrance or McItaly." Only one sandwich "is available each day, with Argentina (Friday), USA (Saturday) and Brazil (Sunday) featured on the weekends." The promotion runs through June 25 (THESTREET.com, 6/12).
SURFACE INFUSION: VARIETY's Brian Steinberg noted Microsoft "has plans to promote its Surface tablet device to World Cup aficionados," as it "has struck a deal with news-and-culture outlet Fusion that will place the Surface on set and in the hands of the hosts during 'The Soccer Gods.'" Hosts Simon Carr and Nando Vila during the hour-long program "will use the Microsoft Surface to showcase the sights and parties happening across Brazil during the massive soccer tournament" (VARIETY.com, 6/12).