SBD/June 12, 2014/Marketing and Sponsorship

The Smell Of Success: Sharapova To Be The Face Of New Avon Luck Fragrance

Sharapova's print and TV ads will run in select markets around the world
Maria Sharapova has signed with N.Y.-based Avon Products Inc. as the "face of Avon Luck, a pair of fragrances for women and men," according to Molly Prior of WOMEN’S WEAR DAILY. The '14 French Open winner on Monday took part in ad shoot for the fragrances "in the Northern England countryside." Sharapova said that she "collaborated with Avon on both the story and concept for Luck, which sports the tag line, 'Celebrate Life’s Good Fortune.'" Prior reported the women's version of the scent will retail for $30, with the women’s version going for $28. It will launch in Europe in September, "followed by North America in October and Asia-Pacific in November." Print and TV ads "will run in select markets, such as South Africa, Poland, Bulgaria, Hungary and Romania." This is not Sharapova's first association with a perfume, as she "nearly a decade ago" introduced a signature scent with Parlux Fragrance, "which has since been discontinued" (WOMEN’S WEAR DAILY, 6/11).
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