Source: Fox Has Sold 90% Of Super Bowl Ad Space ACS Launches New Nationwide Campaign Kris Bryant Signs Record Extension With Adidas Ovechkin Part Of Papa John's/Make-A-Wish Effort NHL, Apple In Late Stages Of Partnership Talks Michael Jordan Claims Big Legal Win In China P&G's New Marketing Campaign Features Ronda Rousey Comcast Signs Sponsorship Deal With USOC Plank, UA Excited About New MLB Deal Busch Part Of A-B InBev's Super Bowl Lineup
SBD/June 11, 2014/Marketing and Sponsorship
Chips & Putts: Fashion Writer Critiques Outfits For Several U.S. Open Hopefuls
Published June 11, 2014
DAY MAN: Spend management solutions firm Concur has signed golfer Jason Day to a multiyear sponsorship beginning this week at the U.S. Open at Pinehurst. The Concur logo will be displayed on Day's shirt, and the agreement also will include partner and community engagement initiatives (Concur). Day's "other endorsement deals include Lexus on the sleeve, NetJets on the collar, and TaylorMade on the hat." He also has an adidas apparel deal (SPORTSBUSINESS JOURNAL, 6/9 issue).
LOCAL FLAVOR: In Raleigh, Corinne Jurney reports three North Carolina-based companies -- Devant Sports Towels, Peter Millar and Stitch -- will be "selling licensed souvenirs, golf equipment and clothes this week" at Pinehurst. Stitch, which is at the U.S. Open for the second straight year, makes "customizable head and putter covers." It will have the only covers on sale "in the Open merchandise pavilion." Peter Millar will sell its "women's line, which includes yoga pants," for the first time in addition to men's "performance boxer shorts" and golf shirts (Raleigh NEWS & OBSERVER, 6/11).
GOING GLOBAL: Perry Ellis Int'l has signed a licensing agreement with Creas Fashions granting the company rights under the Ben Hogan brand in South Korea for men's and women's golf apparel, hosiery and golf accessories. Creas will distribute product throughout the country in department stores, golf specialty stores and through home shopping (Perry Ellis).