Carl Edwards Leaving RFR In '15 FIFA Sponsors May Decrease Pushes For Reform Cirrus Fitness Signs Deals With Pro Leagues Under Armour Launching Female-Focused Ads Johnson Leads In NASCAR TV Exposure Under Armour's Global Investments Paying Off Utah State Undecided On "I Believe" Trademark Eric Decker Models In New Fashion Campaign Marketplace Roundup Dick's Fires All In-Store PGA Pros
Upcoming Conferences and Events
SBD/June 11, 2014/Marketing and Sponsorship
Chips & Putts: Fashion Writer Critiques Outfits For Several U.S. Open Hopefuls
Published June 11, 2014
DAY MAN: Spend management solutions firm Concur has signed golfer Jason Day to a multiyear sponsorship beginning this week at the U.S. Open at Pinehurst. The Concur logo will be displayed on Day's shirt, and the agreement also will include partner and community engagement initiatives (Concur). Day's "other endorsement deals include Lexus on the sleeve, NetJets on the collar, and TaylorMade on the hat." He also has an adidas apparel deal (SPORTSBUSINESS JOURNAL, 6/9 issue).
LOCAL FLAVOR: In Raleigh, Corinne Jurney reports three North Carolina-based companies -- Devant Sports Towels, Peter Millar and Stitch -- will be "selling licensed souvenirs, golf equipment and clothes this week" at Pinehurst. Stitch, which is at the U.S. Open for the second straight year, makes "customizable head and putter covers." It will have the only covers on sale "in the Open merchandise pavilion." Peter Millar will sell its "women's line, which includes yoga pants," for the first time in addition to men's "performance boxer shorts" and golf shirts (Raleigh NEWS & OBSERVER, 6/11).
GOING GLOBAL: Perry Ellis Int'l has signed a licensing agreement with Creas Fashions granting the company rights under the Ben Hogan brand in South Korea for men's and women's golf apparel, hosiery and golf accessories. Creas will distribute product throughout the country in department stores, golf specialty stores and through home shopping (Perry Ellis).