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WNBA Helping Unify Team's LGBT Marketing Efforts; Should It Have Come Sooner?
Published June 11, 2014
FAN FEVER: In Indianapolis, David Woods notes tonight's Fever game against the Storm is Diversity Night at Bankers Life Fieldhouse. The Fever also are “honoring coach Lin Dunn, who is being inducted” Saturday into the Women's Basketball HOF and has been “outspoken against LGBT bias.” The Fever are “partnering” with LGBT group Indy Pride and Indiana Equality Action for an event that “coincides with Circle City IN Pride Week.” Dunn and Fever G Layshia Clarendon will “participate in a courtside chat after the game.” Dunn said "we want everybody to feel like they can get on board" with the Fever. Fever COO Kelly Krauskopf said that Diversity Night is another “example of outreach to specific segments of their fan base, comparable to nights for Dads and Daughters, Inspiring Women, or Faith and Family” (INDIANAPOLIS STAR, 6/11).