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Could Latest Ad Against Redskins Nickname Prove To Be Enough To Change Momentum?
Published June 11, 2014
BIG MONEY BEHIND MOVEMENT: L.A. Times columnist Bill Plaschke called the ad "very compelling" and noted the fact the Yocha Dehe Wintun Nation was "able to put the advertisement on a major sports event in major markets means there's finally big money behind this movement, which is huge." ESPN's J.A. Adande said, "When you hear the words that they do use and see the images that they use, you realize that is how you honor a people, not by using an offensive nickname that leads non-Native Americans to don headdresses and to paint their faces and, basically, mock the culture. The fact that enough people cared enough to spend enough money to air this ad, that's all you need to know." Dallas Morning News columnist Tim Cowlishaw said the ad was "very powerful and very educational if you see it in its entirety." Cowlishaw: "I don't know if it will have an effect on the NFL, but at least it's something going in the right direction" ("Around The Horn," ESPN, 6/10). CBS Sports Network's Allie LaForce: “Now it is actual tribes buying commercial time to prove a point. How many more tribes are going to pick up to that and start buying more ads? How big is this going to get?” (“Lead Off,” CBSSN, 6/10).