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Marketing and Sponsorship

Under Armour Expects ClutchFit Shoe Fabric To Help Drive Footwear Sales

Under Armour "is banking on a new fabric that conforms to the foot like a second skin to help the company break into the crowded athletic shoe market," according to Lorraine Mirabella of the Baltimore SUN. The company "is promoting its newly developed ClutchFit -- a lightweight, stretch material de...

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Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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