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NHL Kings Launch Video-Board Ad Featuring Will Ferrell Near MSG In One-Day Stunt
Published June 9, 2014
ALBERTA ADVANTAGE: The Kings announced an extension of their partnership with Travel Alberta that will look to showcase the province's summer and winter experiences. Alberta will continue to be the "Preferred International Travel Destination of the LA Kings." Travel Alberta also will receive in-arena signage, online exposure, in-market activations, an LA Live Plaza takeover and marketing opportunites in and around the LA Kings Holiday Ice at LA Live (Kings).