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SBD/June 6, 2014/Media
With Concert Plan In New Radio Deal, Cubs Looking To Boost Non-Shared Revenue
Published June 6, 2014
BETTING ON THE FUTURE: In Illinois, Bruce Miles writes the "best news for Cubs fans is that play-by-play man Pat Hughes and color analyst Ron Coomer will make the jump down the dial" to WBBM-AM, "providing fans with best baseball repartee around." So for Cubs fans "interested in only listening to Cubs games, this is really no big deal, except for the emotional attachment some might have" to WGN-AM (Illinois DAILY HERALD, 6/6). In Chicago, Ed Sherman writes Zimmerman "showed he definitely is drinking the Theo Epstein-Jed Hoyer Kool-Aid" during the news conference, as he and CBS Radio "are betting big money that the laborious rebuilding project will deliver big results during the length of the deal." This much is "certain: WBBM is getting in on the ground floor -- or lower -- with the Cubs in terms in fan interest." However, the prospect of "being the flagship station is enormous, even if they only become a wild-card team." Zimmerman: "The Cubs have a huge relationship with this marketplace. ... If they ever get to the World Series, it will be the biggest story in sports" (CHICAGO TRIBUNE, 6/6).