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SBD/June 6, 2014/Marketing and Sponsorship
Gatorade Apologizes For Taking Shots At LeBron After Cramps Force Him To Bench
Published June 6, 2014
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GAME OF THRONES: In N.Y., Kaja Whitehouse notes James now is "in the odd position of pitching products from rival companies" Samsung and Beats by Dre. James "pitches the Galaxy Note, Samsung’s tablet line and Beats by Dre headsets -- which is being bought by Apple, a bitter rival of the Korean electronics giant." Brand consultancy Landor Associates Managing Dir Allen Adamson: "He’s going to have to pick which team he wants to play for. He can’t play both sides of the field." Whitehouse noted the potential for conflict "was crystallized on Thursday when Beats unleashed a video ad to promote its new line of Solo 2 headsets." The FIFA World Cup-focused video "features James and other athletes wearing Beats." By contrast, Samsung "recently touted its LeBron James app to draw attention to its Samsung phone" (N.Y. POST, 6/6).