SBD/June 6, 2014/Facilities

Pool Party: Jaguars Targeting Group Sales With New Cabanas At EverBank Field

Only fans that buy $250 Cabana seats will have access to the pools
The Jaguars have "developed 20 cabanas" as part of the team's $63M renovation to EverBank Field that are being marketed as "group spaces for both season ticket and single-game buys," according to Don Muret in next week's SPORTSBUSINESS JOURNAL. The party cabanas, which are a first at an NFL stadium, replace "hundreds of seats, some of which had been covered by tarps, in the north end zone." They are "tented spaces, split into eight 50-person units and a dozen 20-person spaces." Each cabana has a "lounge area, cushioned furniture, ceiling fans and multiple TVs with programming including the NFL RedZone channel." The larger Spa Cabanas are "tied to the two swimming pools that the Jaguars announced last year as part of the stadium upgrades." The smaller Terrace Cabanas are one level above and overlook the pool, but Jaguars Senior VP/Sales Chad Johnson said that those fans "do not have access to the water." The cost to buy a Spa Cabana is $12,500 a game, which comes to $250 a person. The price covers "game tickets and food and drink, including beer and wine but no hard liquor." Terrace Cabanas cost $3,000 a game, an average of $150 a person (SPORTSBUSINESS JOURNAL, 6/9 issue). Jaguars President Mark Lamping said that the pools "will be 25 feet long, 12 feet wide and 3 1-2 feet deep." Lamping added that the pools "will be covered up for the Georgia-Florida game," but the ADs at the schools "would have the option of using the pools if they wanted them for big donors" (, 6/5).
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