Reverse Psychology? Miami Football Ads Get Attention By Suggesting "Go To Fewer Games"

The Univ. of Miami, “long derided in and outside its South Florida footprint for having low attendance numbers” at football games, is “telling its fans to ‘go to fewer games’ in ads running this spring in local newspapers,” according to Matt Porter of the PALM BEACH POST. UM is “pitching a two-game ticket package that bundles” their game against Florida State with a “less-interesting but respectably attended game” against North Carolina. The idea "is to guarantee good sales for the Nov. 1 UNC game by attaching it to the Nov. 15 FSU game." The ad shows bold type at the top reading, "Go To Fewer Games." It then reads in part, “Most would try to push a full season package on you, even if that requires more money or more time than you possess. ... But we understand that a full season of tickets is not for everyone, and that’s OK. So we created the new Two-Game Mini-Plan to give fans an opportunity to experience the two best college football events in South Florida.” The ad also reads, “Better seats are available at better prices through the Two-Game Mini-Plan than on StubHub and other broker sites for the FSU game alone. Florida State tickets will not be available to the general public on a single-game basis” (PALMBEACHPOST.com, 6/6).