Menu
Colleges

Reverse Psychology? Miami Football Ads Get Attention By Suggesting "Go To Fewer Games"

The Univ. of Miami, “long derided in and outside its South Florida footprint for having low attendance numbers” at football games, is “telling its fans to ‘go to fewer games’ in ads running this spring in local newspapers,” according to Matt Porter of the PALM BEACH POST. UM is “pitching a two-game ticket package that bundles” their game against Florida State with a “less-interesting but respectably attended game” against North Carolina. The idea "is to guarantee good sales for the Nov. 1 UNC game by attaching it to the Nov. 15 FSU game." The ad shows bold type at the top reading, "Go To Fewer Games." It then reads in part, “Most would try to push a full season package on you, even if that requires more money or more time than you possess. ... But we understand that a full season of tickets is not for everyone, and that’s OK. So we created the new Two-Game Mini-Plan to give fans an opportunity to experience the two best college football events in South Florida.” The ad also reads, “Better seats are available at better prices through the Two-Game Mini-Plan than on StubHub and other broker sites for the FSU game alone. Florida State tickets will not be available to the general public on a single-game basis” (PALMBEACHPOST.com, 6/6).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2014/06/06/Colleges/Miami.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2014/06/06/Colleges/Miami.aspx

CLOSE