SBD/May 28, 2014/Classified Advertisements

SBJ In-Depth: Hispanic Marketing

Marketers continue to seek innovative ways to tap into the growing Hispanic population and their efforts grow more sophisticated each year. We will explore best practices in Hispanic marketing and what makes campaigns effective. We will look at the sports properties and events often used to activate campaigns, and the various platforms that are leveraged. How do you keep your message from getting lost in the translation?

Publishing Date: June 16 Ad Close: June 2 Materials Close: June 4. For more information, contact Julie Tuttle, National Director of Advertising at 212-500-0711 or
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