Menu
Marketing and Sponsorship

NASCAR Drivers Debut Patriotic Paint Schemes For "American Salute" Campaign

NASCAR at Sunday's Coca-Cola 600 begins its annual "American Salute" in support of the U.S. military, according to Jeff Gluck of USA TODAY. Among the drivers that will be "sporting patriotic paint schemes" at Charlotte Motor Speedway are Kevin Harvick, Jimmie Johnson, Brad Keselowski, Carl Edwards, Greg Biffle, Austin Dillon and Ryan Newman. Meanwhile, "all of Goodyear's tires" will read "Support our Troops" as part of the campaign (USA TODAY, 5/23). Roush Fenway Racing Nationwide Series driver Ryan Reed on Tuesday unveiled a new patriotic design for the No. 16 American Diabetes Association Drive to Stop Diabetes. The design will debut on Saturday at CMS and will run in five of the six NASCAR Nationwide Series races during NASCAR's "American Salute" program (Roush Fenway). USA TODAY's Mike Hembree notes as part of a multiyear sponsorship deal between Hendrick Motorsports and DC Comics, Dale Earnhardt Jr.'s Chevrolet "will carry a huge Superman decal on its hood" for Sunday's race. Earnhardt on Thursday "wore a Superman shirt for a news conference" (USA TODAY, 5/23). Earnhardt said DC Comics is "an iconic Americana kind of thing so to be able to partner with something so big, so well respected, with such a great history, it's good for our company, good for our teams." Earnhardt said of his paint scheme, "The car looks good. Those Superman colors are pretty easy to work with and they make a good-looking race car" ("NASCAR Race Hub," FS1, 5/21).

A SLICE OF THE PIE: Hunt Brothers Pizza will be the primary sponsor for Harvick and the No. 5 JR Motorsports Chevrolet for Saturday's Nationwide History 300 at CMS. Hunt Brothers also will be the primary sponsor on Harvick's Chevrolet for two more races this season, including the Food City 250 at Bristol Motor Speedway in August and the O'Reilly Auto Parts Challenge at Texas Motor Speedway in November (Hunt Brothers).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2014/05/23/Marketing-and-Sponsorship/NASCAR.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2014/05/23/Marketing-and-Sponsorship/NASCAR.aspx

CLOSE