SBD/May 19, 2014/Research and Ratings

Overnight Ratings: Pacers Win Over Heat In Game 1 Gives ABC Mixed Results

ABC averaged a 5.8 overnight rating for the Pacers' 11-point win over the Heat yesterday in Game 1 of the NBA Eastern Conference Finals, up 49% from the comparable Spurs-Grizzlies game in '13. The game was the third-highest rated ever for a Conference Final opener on the ESPN family of networks, but was down 8% from Heat-Pacers Game 1 last year, which aired on TNT and went to overtime.

ON THE FLY: NBC yesterday averaged a 1.9 overnight from 3:00-6:00pm ET for the Blackhawks' 3-1 win over the Kings in Game 1 of the NHL Western Conference Finals, flat compared to Bruins-Rangers Game 1 in '13. The net also garnered a 1.2 overnight on Saturday for the Rangers' blowout 7-2 win over the Canadiens in Game 1 of the Eastern Conference Finals, which is down 14% from a 1.4 figure last year for Blackhawks-Red Wings. 

WELCOME TO THE JUNGLE: ESPN averaged a 1.5 overnight for its Tigers-Red Sox "Sunday Night Baseball" telecast last night, up 7% from a 1.4 overnight for the comparable Tigers-Rangers game last year. Last night's matchup scored a 13.3 local rating in Detroit, marking ESPN's highest-rated regular season telecast on record in the market. 

The chart below lists overnight ratings from weekend sports telecasts on broadcast TV.

TELECAST
DATE
NET
TIME (ET)
RATING
Indianapolis 500 qualifying
5/17
ABC
4:00-6:00pm
0.8
PGA Tour: Byron Nelson Championship: Third Round
5/17
CBS
3:00-6:00pm
1.2
NHL Eastern Conference Finals: Rangers-Canadiens: Game 1
5/17
NBC
1:00-3:45pm
1.2
Preakness Stakes: Prerace
5/17
NBC
3:45-4:30pm
1.3
Preakness Stakes: Prerace
5/17
NBC
4:30-5:00pm
2.4
Preakness Stakes: Prerace
5/17
NBC
5:00-5:45pm
2.8
Preakness Stakes: Race segment
5/17
NBC
5:45-6:45pm
6.3
Indianapolis 500 qualifying
5/18
ABC
1:00-3:00pm
1.2
NBA Eastern Conference Finals: Heat-Pacers: Game 1
5/18
ABC
3:30-6:00pm
5.8
PGA Tour: Byron Nelson Championship: Final Round
5/18
CBS
3:00-6:15pm
1.6
Cycling: Tour of California: Final Stage
5/18
NBC
1:00-3:00pm
0.5
NHL Western Conference Finals: Kings-Blackhawks: Game 1
5/18
NBC
3:00-6:00pm
1.9

 

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