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Marketing and Sponsorship

WNBA Kicks Off Season With New Marketing Campaign; Samsung Sponsors Player Awards

The WNBA tips off its ‘14 season on Friday night backed by a new “WNBA Summer Hoops” marketing campaign aiming to drive interest in the league during the summer months. Each of the league’s 12 teams will conduct local activations to participate in the league-wide campaign. The marketing effort includes initiatives around Memorial Day, Fathers Day, and July 4 to help boost league-wide attendance that last season averaged 7,531 fans per game, up 1% from '12. New for the WNBA this year is Samsung sponsoring the league’s player performance awards, including players of the month, rookie of the month and year-end awards. The league did not have a sponsor for those awards last year. The WNBA also begins its 18th season with the Sparks franchise under new ownership with a group led by Basketball HOFer Magic Johnson and Dodgers Chair Mark Walter.

ADDITIONAL SECTIONS
PODCASTS

SBJ Morning Buzzcast: May 9, 2024

WNBA regular season games to be available on Disney+; Candace Parker's new role at Adidas; Rory McIlroy will not return to PGA Tour Policy Board and Theo Epstein's role with the PGA Tour moving forward.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

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