SBD/May 16, 2014/Marketing and Sponsorship

WNBA Kicks Off Season With New Marketing Campaign; Samsung Sponsors Player Awards

The WNBA tips off its ‘14 season on Friday night backed by a new “WNBA Summer Hoops” marketing campaign aiming to drive interest in the league during the summer months. Each of the league’s 12 teams will conduct local activations to participate in the league-wide campaign. The marketing effort includes initiatives around Memorial Day, Fathers Day, and July 4 to help boost league-wide attendance that last season averaged 7,531 fans per game, up 1% from '12. New for the WNBA this year is Samsung sponsoring the league’s player performance awards, including players of the month, rookie of the month and year-end awards. The league did not have a sponsor for those awards last year. The WNBA also begins its 18th season with the Sparks franchise under new ownership with a group led by Basketball HOFer Magic Johnson and Dodgers Chair Mark Walter.
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