Menu
Marketing and Sponsorship

Microsoft Ends Bing's Jersey Sponsorship Deal With WNBA Seattle Storm

Microsoft's "opted not to renew its sponsorship" with the WNBA Storm, so the team's nickname is now "on the front of the jerseys" where the company's search engine Bing had been the past four seasons. The deal signed in '10 "was believed to be worth" $1M annually. In addition to Bing "being visible on the jersey, the online search engine received premium marketing space around KeyArena." Storm co-Owner Lisa Brummel, who is a Microsoft exec, said that the team is "actively looking for a replacement 'marquee' sponsor, but it isn't essential to the overall financial stability of the franchise" (SEATTLE TIMES, 5/8).

WNBA JERSEY SPONSOR DEALS
TEAM JERSEY SPONSOR
Indiana Fever Finish Line
Los Angeles Sparks Farmers Insurance
Minnesota Lynx Mayo Clinic
Phoenix Mercury Casino Arizona
San Antonio Stars H-E-B
Tulsa Shock Osage Casino
Washington Mystics Inova Health System

NOTE:
The Dream, Sky, Sun, Liberty and Storm do no have jersey deals.

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2014/05/09/Marketing-and-Sponsorship/Bing-WNBA.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2014/05/09/Marketing-and-Sponsorship/Bing-WNBA.aspx

CLOSE