SBD/May 9, 2014/Marketing and Sponsorship

Microsoft Ends Bing's Jersey Sponsorship Deal With WNBA Seattle Storm

Microsoft's "opted not to renew its sponsorship" with the WNBA Storm, so the team's nickname is now "on the front of the jerseys" where the company's search engine Bing had been the past four seasons. The deal signed in '10 "was believed to be worth" $1M annually. In addition to Bing "being visible on the jersey, the online search engine received premium marketing space around KeyArena." Storm co-Owner Lisa Brummel, who is a Microsoft exec, said that the team is "actively looking for a replacement 'marquee' sponsor, but it isn't essential to the overall financial stability of the franchise" (SEATTLE TIMES, 5/8).

WNBA JERSEY SPONSOR DEALS
TEAM JERSEY SPONSOR
Indiana Fever Finish Line
Los Angeles Sparks Farmers Insurance
Minnesota Lynx Mayo Clinic
Phoenix Mercury Casino Arizona
San Antonio Stars H-E-B
Tulsa Shock Osage Casino
Washington Mystics Inova Health System

NOTE:
The Dream, Sky, Sun, Liberty and Storm do no have jersey deals.
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