Menu
Colleges

Big Ten Basketball Tourney's Move East Could Affect Attendance, Alienate Midwest Fans

Moving the Big Ten men's basketball tournament to the East Coast “takes it out of the heart of its historical Midwest territory, and that comes with certain risks,” according to Anthony Schoettle of the INDIANAPOLIS BUSINESS JOURNAL. Some fans “might be OK with the conference keeping a second house on the East Coast as long as Big Ten officials don’t forget where the collegiate conference was born.” It will be “interesting to see what the move to D.C. -- and possibly other East Coast venues -- does for event attendance.” Schoettle: “I wouldn’t expect people from the East Coast now somehow connected to the Big Ten to attend the tournament." He added, "I wouldn’t expect Midwestern Big Ten fans to flock east in big numbers for the basketball tournament -- or other Big Ten sporting events. I’m not sure there’s much upside in the Big Ten’s push East for Indianapolis.” Competition to host the Big Ten’s biggest sporting events “just got a lot tougher,” and Indianapolis will “have to fight harder to stay in the rotation.” It is only a matter of time before Big Ten officials “look at East Coast venues for the Big Ten Football Championship.” Angry fans “can’t just blame” Big Ten Commissioner Jim Delany. Most schools are “eager to increase their exposure and gain access to East Coast money” and have “gone along with the plan with few complaints.” Most conference sponsors also “seem to be on board.” But if the plan “alienates the conference’s core fan base, dilutes its brand and/or hurts its biggest championship events, it could backfire horribly” (IBJ.com, 5/7).

SBJ Morning Buzzcast: May 15, 2024

The W's big night; here come the Valkyries and a major step forward in Jacksonville

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2014/05/09/Colleges/Big-10.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2014/05/09/Colleges/Big-10.aspx

CLOSE