New Balance Signs Multiyear Deal With Lindor Crew Signs Jersey-Sponsor Deal With Acura Monster Won't Change NASCAR Model Outfits NHL Signs PPG For New Leaguewide Category Four Brands Sign Up As WBC Global Sponsors Marketplace Roundup Ravens Offering $200,000 Sponsorship Package Lear Corp. Presenting Sponsor Of Detroit IndyCar Monster Focused On Younger Audience At Daytona Brands Seemingly Reluctant To Sponsor '18 World Cup
SBD/May 8, 2014/Marketing and Sponsorship
Clowney Signs Endorsement Deal With Puma; Manziel's Logos Revealed
Published May 8, 2014
JOHNNY LOGO: NFL.com’s Bryan Fischer wrote Manziel is “joining rare company by having his own personalized logo.” Well, “actually two.” Both are “clean and fairly simple while sporting Manziel's famous No. 2.” Although the trademark applications were filed earlier this year, the designs surfacing right before the draft are “merely the latest marketing news to pop up surrounding Manziel” (NFL.com, 5/7). NBCSN's Erik Kuselias said Manziel has "football ability, he has cache, he brings a certain marketability as well -- we're talking about tickets sales, jersey sales -- so are there owners who could be tempted by dollars signs and marketability more than football ability and force their GM to take Manziel?" ("PFT," NBCSN, 5/6).