Sources: Sprint Shelves NASCAR "Experience" Carnival To Air First Super Bowl Ad MJ Leads eBay Athlete Merch Sales Chick-Fil-A Takes Wizards Promo To Next Level Marketplace Roundup Constellation, NHL Sign Groundbreaking Pact Rafael Nadal Inks Tommy Hilfiger Endorsement Hornets, Waste Management Ink Partnership Alshon Jeffery Signs With BodyArmor Marketplace Roundup
SBD/May 8, 2014/Marketing and Sponsorship
Clowney Signs Endorsement Deal With Puma; Manziel's Logos Revealed
Published May 8, 2014
JOHNNY LOGO: NFL.com’s Bryan Fischer wrote Manziel is “joining rare company by having his own personalized logo.” Well, “actually two.” Both are “clean and fairly simple while sporting Manziel's famous No. 2.” Although the trademark applications were filed earlier this year, the designs surfacing right before the draft are “merely the latest marketing news to pop up surrounding Manziel” (NFL.com, 5/7). NBCSN's Erik Kuselias said Manziel has "football ability, he has cache, he brings a certain marketability as well -- we're talking about tickets sales, jersey sales -- so are there owners who could be tempted by dollars signs and marketability more than football ability and force their GM to take Manziel?" ("PFT," NBCSN, 5/6).