Sherman Critical Of Several NFL Policies Burbank Airport Partners With Rose Bowl Up-And-Coming Drivers Lack Sponsorship Source: Sony To Pull FIFA Sponsorship USOC Extends Nike Deal Through '20 Bud Sticking With Clydesdales For Super Bowl Fanatics Preps For Busy Holiday Season Fantex Selling Alshon Jeffery IPO Marketplace Roundup Patriots' Nike Shoe Goes On Sale Monday
SBD/May 8, 2014/Marketing and Sponsorship
Clowney Signs Endorsement Deal With Puma; Manziel's Logos Revealed
Published May 8, 2014
JOHNNY LOGO: NFL.com’s Bryan Fischer wrote Manziel is “joining rare company by having his own personalized logo.” Well, “actually two.” Both are “clean and fairly simple while sporting Manziel's famous No. 2.” Although the trademark applications were filed earlier this year, the designs surfacing right before the draft are “merely the latest marketing news to pop up surrounding Manziel” (NFL.com, 5/7). NBCSN's Erik Kuselias said Manziel has "football ability, he has cache, he brings a certain marketability as well -- we're talking about tickets sales, jersey sales -- so are there owners who could be tempted by dollars signs and marketability more than football ability and force their GM to take Manziel?" ("PFT," NBCSN, 5/6).