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Big East, Big Ten Create New Men's Hoops Tourney In Effort To Relaunch Their Brands
Published May 5, 2014
A SPLASHY START: ESPN.com's Dana O'Neil wrote there is "no doubt" that Gavitt "would approve of the series that will carry his name." What "separates this pairing from the others like it, though, is the timing." The games "will be played in the first full week of the regular season, giving a splash to the tipoff for a sport that long has struggled to forge a path out of the gate." Delany: "I remember Dave Gavitt used to say to me, 'We sure know how to end a season with a bang, but we don't do what we should in the beginning.' The Big East is relaunching itself. We are, in a way, relaunching ourselves. This is a great way to do that." Delany "makes no bones about his desire -- and the league's need -- to have a presence" in the N.Y. market. Delany: "We're trying to live here. We're not visiting. Our goal is to bind the two regions together." Meanwhile, the Big Ten-ACC Challenge "will continue as always" (ESPN.com, 5/4). In Indianapolis, Zak Keefer writes the new series "is a win for the Big East, which will continue to battle perceptions that the league has lost a considerable amount of its luster following the departures of longtime conference stalwarts like Connecticut, Syracuse and Pittsburgh" (INDIANAPOLIS STAR, 5/4). In Chicago, Teddy Greenstein writes the Big East is "looking for brand awareness after Butler, Creighton and Xavier recently joined DePaul, Georgetown, Villanova, Seton Hall, Providence, St. John's and Marquette." Ackerman: "Every conference is re-educating the public about who is in their league. Folks have to check the scorecard now -- or go to Wikipedia to look it up" (CHICAGO TRIBUNE, 5/5).