SBD/May 1, 2014/Marketing and Sponsorship

Marketplace Roundup

Limited-edition Olajuwon sneakers will be available in June
In Houston, Joy Sewing noted Basketball HOFer Hakeem Olajuwon "has teamed up with Etonic to re-issue" his '84 "Akeem the Dream" signature sneakers. The limited-edition collection ($75-120 each pair) will "be available in June." Olajuwon also will "collaborate with Etonic to develop a Brand Dream footwear, apparel, and accessory" line (CHRON.com, 4/30).

AUTO TUNED: IndyCar team Sarah Fisher Hartman Racing on Tuesday announced that Klipsch Audio will be its primary sponsor on the No. 67 entry for the inaugural Grand Prix of Indianapolis road race on Saturday, May 10. Driver Josef Newgarden will drive the car, and Klipsch will use his image on a full-size ad at Indianapolis Int'l Airport as part of the deal (SFHR).
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