P&G Pulls Out Of NFL Initiative NBC Has Sold 70-80% Of Super Bowl Ad Time Nike Addresses Terminated Sponsorships Gatorade Praised For New Jeter Ad PepsiCo CEO Backs Goodell Amid Scandals NHL Decides Against Selling Jersey Ads Fanatics Lands NASCAR's At-Track Merch Sales Joe Gibbs Racing Signs Stanley Black & Decker Microsoft's NFL Deal Affected By iPad References Company Emerges In 3D-Printed Collectibles Space
Upcoming Conferences and Events
SBD/April 28, 2014/Marketing and Sponsorship
Published April 28, 2014
NEW BALANCE OF POWER: The AP reported New Balance is "getting a big boost from the U.S. Defense Department," which announced plans to buy $180M worth of sneakers for military recruits. New Balance Dir of Public Affairs Matt LeBretton said that the company is "one of the few" that makes a shoe meeting all federal requirements. Acting Deputy Secretary of Defense Christine Fox on Friday announced that the agency "will provide military recruits with the American-made footwear, rather than giving them a stipend to buy their own training shoes" (AP, 4/27).
SLIPPERY SLOPE: In Tampa, Marc Topkin reported Rays manager Joe Maddon "received a letter of reprimand from MLB saying he shouldn't wear a ski cap to the mound as he did on the last road trip." Maddon said that he "would consider wearing the ski cap in the dugout and switching to the other hat when he headed to the mound" (TAMPABAY.com, 4/26).