Source: Fox Has Sold 90% Of Super Bowl Ad Space ACS Launches New Nationwide Campaign Kris Bryant Signs Record Extension With Adidas Ovechkin Part Of Papa John's/Make-A-Wish Effort NHL, Apple In Late Stages Of Partnership Talks Michael Jordan Claims Big Legal Win In China P&G's New Marketing Campaign Features Ronda Rousey Comcast Signs Sponsorship Deal With USOC Plank, UA Excited About New MLB Deal Busch Part Of A-B InBev's Super Bowl Lineup
SBD/April 28, 2014/Marketing and Sponsorship
Published April 28, 2014
NEW BALANCE OF POWER: The AP reported New Balance is "getting a big boost from the U.S. Defense Department," which announced plans to buy $180M worth of sneakers for military recruits. New Balance Dir of Public Affairs Matt LeBretton said that the company is "one of the few" that makes a shoe meeting all federal requirements. Acting Deputy Secretary of Defense Christine Fox on Friday announced that the agency "will provide military recruits with the American-made footwear, rather than giving them a stipend to buy their own training shoes" (AP, 4/27).
SLIPPERY SLOPE: In Tampa, Marc Topkin reported Rays manager Joe Maddon "received a letter of reprimand from MLB saying he shouldn't wear a ski cap to the mound as he did on the last road trip." Maddon said that he "would consider wearing the ski cap in the dugout and switching to the other hat when he headed to the mound" (TAMPABAY.com, 4/26).