Fiat Chrysler Airing Three Super Bowl Spots Big-Name Brands Go Regional For Super Bowl Super Bowl XLIX In-Game Ad Rundown Lynch's Beast Mode Apparel Line Taking Off EA Using New Ad Product To Tout Sponsors NBC Sells Out Of Super Bowl Ad Inventory P&G Brings Back "Like A Girl" For Super Bowl Pepsi Going All In On Super Bowl Lynch's Hat To Be Reviewed By NFL Reebok Rolling Out New Fitness Campaign
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SBD/April 25, 2014/Marketing and Sponsorship
Published April 25, 2014
TAXING SITUATION: Accounting, tax and advisory firm CohnReznick on Thursday announced that MLB Exec VP/Baseball Operations Joe Torre will continue to serve as its national spokesperson, and unveiled its new multimillion ad campaign -- titled "Game Changer" -- designed to convey the firm's expertise (CohnReznick).
14 KARAT FOOTBALL: Pandora Jewelry and the NFL on Thursday announced that they have joined forces to introduce a collection of Pandora charms that will represent each of the league's 32 teams. Engraved NFL team logos will be featured on sterling silver and 14K gold, Pandora's football helmet charm ($160) and a sterling silver dangle ($65) (Pandora).
ICE CREAM CREW: The Crew on Thursday announced that it has partnered with Columbus-based Jeni's Splendid Ice Creams in a move that will see the food served at Crew Stadium concession stands throughout the regular season. The deal is the first sports-specific sponsorship for the company (Crew).