Jack Link's Gets Creative With Draft Exposure Adams, Davis Make Fashion Statements At Draft Nike, Under Armour, Adidas Not Interested In Lonzo Ball Nationwide Assessing Earnhardt Jr. Sponsorship Danica Continues Sponsorships With Non-Profits Municipal Credit Union Signs With NFL Jets James, Carter Recount Turning Down Reebok FedEx Signs Multiyear NFL Extension Woods' Endorsement Deals Suffer From Layoff NFL Players Inc. Moves Ride-Share Deal To Lyft
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SBD/April 25, 2014/Marketing and Sponsorship
Published April 25, 2014
TAXING SITUATION: Accounting, tax and advisory firm CohnReznick on Thursday announced that MLB Exec VP/Baseball Operations Joe Torre will continue to serve as its national spokesperson, and unveiled its new multimillion ad campaign -- titled "Game Changer" -- designed to convey the firm's expertise (CohnReznick).
14 KARAT FOOTBALL: Pandora Jewelry and the NFL on Thursday announced that they have joined forces to introduce a collection of Pandora charms that will represent each of the league's 32 teams. Engraved NFL team logos will be featured on sterling silver and 14K gold, Pandora's football helmet charm ($160) and a sterling silver dangle ($65) (Pandora).
ICE CREAM CREW: The Crew on Thursday announced that it has partnered with Columbus-based Jeni's Splendid Ice Creams in a move that will see the food served at Crew Stadium concession stands throughout the regular season. The deal is the first sports-specific sponsorship for the company (Crew).