No Money Winners In Rams' Schedule Contest, But Team Still Calls Promo A Success

The Rams last night said that no fan "won the $100,000 prize for correctly predicting the team's exact schedule" for this season, according to Darren Rovell of ESPN.com. Rams VP/Marketing & Brand Strategy Brian Killingsworth said that the team's "Guess Our Games" contest "included entries from every state in the U.S., with 40 states having at least 100 entries." He added that the promotion "worked, as the attention it garnered generated record page views for the team's website." Killingsworth said that only four entries "had four accurate consecutive weeks -- with location, opponent and day correct." He added that one fan "had the correct day for 14 straight weeks." The team assigned a point value to each correct guess of location, opponent and day of the week, and the top scorer, who had 67% of those factors correct, will "win Rams season tickets" for the '14 season, as will the "two most accurate entries from the Rams' home state of Missouri" (ESPN.com, 4/23).