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SBD/April 17, 2014/Marketing and Sponsorship
The I's Have It: Univ. Of Illinois, Nike Unveil Consistent Look For Athletic Teams
Published April 17, 2014
|Illinois unveiled two primary athletics logos, the block "I" and the "victory badge"|
ORANGE JUICED: In Syracuse, Nate Mink reports Syracuse yesterday unveiled three new Nike football jerseys for the '14 season, an "all-white look, an all-gray look and an all-blue look." The team will have white, blue and "anodized orange" helmets, and the combinations "can be mixed and matched on a weekly basis." The school "did promise orange tops and pants will be revealed at a later date." The word "discipline" is "written on the inside of the road white uniform," while the home blue jersey includes the phrase "lock the gate." The jersey numbers will be featured in an "elongated font size" that is meant to "represent gothic-style architecture seen in New York City and around campus." The numbers "also pay homage" to the school's retired No. 44 jersey, worn by notbale SU football players including Jim Brown, Ernie Davis and Floyd Little. Each jersey number includes "stripes slanted at a 44-degree angle," a pattern "mirrored on the uniform pant lines and shoulder panels" (Syracuse POST-STANDARD, 4/17).