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SBD/April 16, 2014/Marketing and Sponsorship
Foot Locker Spot Has Damian Lillard Poking Fun At Former Stars Without Title Rings
Published April 16, 2014
WORTH THE BIG BUCKS? ESPN's Stephen A. Smith said Lillard is worth the large endorsement deal he recently signed with adidas because "he's got the makeup, he wants it bad." Smith called Lillard a "Russell Westbrook-type dude in the making." But ESPN's Skip Bayless said Lillard is "going to have to start earning that shoe contract in the postseason." Bayless: "He's going to have to start making some real noise" ("First Take," ESPN2, 4/15).