Monster Won't Change NASCAR Model Outfits NHL Signs PPG For New Leaguewide Category Four Brands Sign Up As WBC Global Sponsors Marketplace Roundup Ravens Offering $200,000 Sponsorship Package Lear Corp. Presenting Sponsor Of Detroit IndyCar Monster Focused On Younger Audience At Daytona Brands Seemingly Reluctant To Sponsor '18 World Cup Marketplace Roundup Turner Sports Selling Single-Sponsor Ad Breaks
SBD/April 16, 2014/Marketing and Sponsorship
Foot Locker Spot Has Damian Lillard Poking Fun At Former Stars Without Title Rings
Published April 16, 2014
WORTH THE BIG BUCKS? ESPN's Stephen A. Smith said Lillard is worth the large endorsement deal he recently signed with adidas because "he's got the makeup, he wants it bad." Smith called Lillard a "Russell Westbrook-type dude in the making." But ESPN's Skip Bayless said Lillard is "going to have to start earning that shoe contract in the postseason." Bayless: "He's going to have to start making some real noise" ("First Take," ESPN2, 4/15).