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SBD/April 15, 2014/Media
App Review: Nike+ Running For iPhone Goes Far Beyond Basic GPS Tracking
Published April 15, 2014
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RUNNERS' HIGH: The GPS-based run tracker is in itself very impressive, but of course the app does not stop here. Social features are spread throughout the app that both motivate and entertain. While a user is logging a run, he or she can share progress to Facebook or Path. Each time someone likes or comments on one of these posts, a cheer is heard by the runner. When creating a challenge or training program, the app pre-populates a Nike branded message beneath the user's post that can be shared to Facebook, Twitter or Path. The app swiftly connects to the user's song library, allows the creation of custom playlists and encourages the selection of "power songs" for those challenging moments during a race or a run. The Coach program offers a great way to maintain a training regimen for an upcoming race, and finally, the app tracks the mileage on running shoes -- a great way to decide when to purchase a new pair. Oh wait, that can be done instantly right within the app.
CRAMPING UP: Technically speaking, it is tough to criticize this app. However, for indoor runs, GPS tracking is not super accurate. The app appears to measure pace by the "bouncing" of the device, so these statistics have the potential to be all over the map. The app does display weather information during a run, but it would be nice to see a running-centric weather forecast. Instructional videos, running tips and local race information would also be nice additions.
FINISH LINE: Equipped with a fabulous GPS-based run tracker and social tools for sharing, motivating and competing, Nike+ Running for iPhone is sure to impress both casual and serious runners. The app leverages social media, making an individual challenge seem like a social event. It also capitalizes on the strengths of the iPhone by pulling in features like song playlists. Clearly, Nike knows running -- and technology, too.
Amie Sheridan (firstname.lastname@example.org) is a freelance writer in Philadelphia.
See Sheridan's previous App Review submissions for THE DAILY:
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- DraftKings For iPhone Turns A Non-Fantasy Player Into An Addict
- NCAA March Madness Live For iPhone Brimming With User Engagement
- MLS Matchday For iPhone Covers Game Action Well, Lacks Fan Engagement
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