Menu
Franchises

MLB Cardinals' Rooftop Seating Leads To Busch Stadium Attendance Record

Rooftop seating at the MLB Cardinals' Ballpark Village "has brought an additional 534 seats" towards the team's attendance figures, according to Derrick Goold of the ST. LOUIS POST-DISPATCH. A paid crowd of 47,492 attended Monday's home opener, "the largest ever for a baseball game" at the new Busch Stadium. Official capacity at the ballpark previously was 46,861, including standing-room only. The rooftop seats are "part of the attendance, but not the ballpark," and are "shared revenue sources for the Ballpark Village enterprise." Cardinals President Bill DeWitt III said, "You have to look at those as part of the Ballpark Village economics. There will be an element that eventually creates a waterfall that spreads to other aspects of the ballclub. But I think it's premature to say with this revenue the spigot will open, bump up payroll." He added the additional revenue is "not something that will go immediately to the ballclub." Goold notes the potential tickets "added over the course of an 81-game schedule is equivalent to one game" (ST. LOUIS POST-DISPATCH, 4/9).

SBJ Morning Buzzcast: May 9, 2024

WNBA regular season games to be available on Disney+; Candace Parker's new role at Adidas; Rory McIlroy will not return to PGA Tour Policy Board and Theo Epstein's role with the PGA Tour moving forward.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2014/04/10/Franchises/Cardinals.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2014/04/10/Franchises/Cardinals.aspx

CLOSE