Fox Sports To Make Strong Pitch At Upfront Cubs Players Dominate MLB Jersey Sales List Gronk Continues To Be Asset To NFL Telemundo Taps Anomaly For FIFA World Cup Logano Appears In Verizon Public Service Spot Circle K To Sponsor Kenseth For Six Races Marketplace Roundup Adidas Apologizes For Boston Marathon E-Mail Kobe Directs New BodyArmor Ad Campaign Sponsor Slots For World Cup Remain Unsold
Upcoming Conferences and Events
May 31 - Jun 1
SBD/April 4, 2014/Marketing and Sponsorship
Manziel, Friend File For Conflicting "The House That Johnny Built" Trademark
Published April 4, 2014
NEEDS TO BE CAREFUL: In Texas, Robert Cessna writes Manziel "doesn't need a few pennies from T-shirts and hats with 'The House That Johnny Built.'" This is "not good PR for Manziel, nor A&M." Cessna: "I've already heard 'Johnny Be Greedy' and 'Johnny Be Gone' with I'm sure more to come." Manziel "better be careful or there could be a few disgruntled fans" (Bryan-College Station EAGLE, 4/4). ESPN's Mike Golic said, “Coaches are going to think, 'Where is his focus right now? Is his focus on football or is it getting his phrases trademarked so he can market them? What next? Is he going to have all of these meetings to look at what shirts or pants these phrases go on?'" ("Mike & Mike," ESPN Radio, 4/4).