New Balance Signs Multiyear Deal With Lindor Crew Signs Jersey-Sponsor Deal With Acura Monster Won't Change NASCAR Model Outfits NHL Signs PPG For New Leaguewide Category Four Brands Sign Up As WBC Global Sponsors Marketplace Roundup Ravens Offering $200,000 Sponsorship Package Lear Corp. Presenting Sponsor Of Detroit IndyCar Monster Focused On Younger Audience At Daytona Brands Seemingly Reluctant To Sponsor '18 World Cup
SBD/April 4, 2014/Marketing and Sponsorship
Manziel, Friend File For Conflicting "The House That Johnny Built" Trademark
Published April 4, 2014
NEEDS TO BE CAREFUL: In Texas, Robert Cessna writes Manziel "doesn't need a few pennies from T-shirts and hats with 'The House That Johnny Built.'" This is "not good PR for Manziel, nor A&M." Cessna: "I've already heard 'Johnny Be Greedy' and 'Johnny Be Gone' with I'm sure more to come." Manziel "better be careful or there could be a few disgruntled fans" (Bryan-College Station EAGLE, 4/4). ESPN's Mike Golic said, “Coaches are going to think, 'Where is his focus right now? Is his focus on football or is it getting his phrases trademarked so he can market them? What next? Is he going to have all of these meetings to look at what shirts or pants these phrases go on?'" ("Mike & Mike," ESPN Radio, 4/4).