Eagles Make Toyota First Auto Sponsor Since '08 NASCAR Takes Control Of Digital Ad Sales Republic FC Announce Big Sponsorship Golfer "Beef" Johnston Signs Deal With Arby's Marketplace Roundup Odell Beckham Jr. To Release Sportswear Brand Northwestern Rolls Out Heisman Campaign For LB Gatorade Debuts Animated Film On Usain Bolt Marketplace Roundup Nike Goes With "Amarillo" For Michigan Color
SBD/April 4, 2014/Marketing and Sponsorship
Manziel, Friend File For Conflicting "The House That Johnny Built" Trademark
Published April 4, 2014
NEEDS TO BE CAREFUL: In Texas, Robert Cessna writes Manziel "doesn't need a few pennies from T-shirts and hats with 'The House That Johnny Built.'" This is "not good PR for Manziel, nor A&M." Cessna: "I've already heard 'Johnny Be Greedy' and 'Johnny Be Gone' with I'm sure more to come." Manziel "better be careful or there could be a few disgruntled fans" (Bryan-College Station EAGLE, 4/4). ESPN's Mike Golic said, “Coaches are going to think, 'Where is his focus right now? Is his focus on football or is it getting his phrases trademarked so he can market them? What next? Is he going to have all of these meetings to look at what shirts or pants these phrases go on?'" ("Mike & Mike," ESPN Radio, 4/4).