SBD/April 3, 2014/Marketing and Sponsorship

MLS Timbers' Deal With Local Chocolatier Includes Custom Candy Bar, Fan Promotion

Timbers chocolate will go on sale April 5 and include a "Golden Ticket" promo
The MLS Timbers last night announced that they have partnered with Portland-based Woodblock Chocolate -- a local, small-batch chocolatier -- to "bring a dose of sweet to the confines of Providence Park," according to Dane Carbaugh of TIMBERS.com. As part of the deal, Woodblock will produce a special Timbers chocolate bar that will be available starting April 5, and the release "is coupled with a 'Golden Ticket' promotion, with five random bars distributed at both Providence Park and retailers across Portland holding claim to a special prize." Winners "will receive a Timbers scarf, flag and a team-signed jersey." Woodblock "will add to the loot with a case of 25 bars, a chunk of baking chocolate, a bag of roasted cocoa beans, a mug and a Woodblock Chocolate Big & Tall bar." Those who "uncover one of the tickets will also be treated to a day with three of their friends at the Woodblock factory." Woodblock co-Owner Charley Wheelock said, "The Timbers bar has been crafted with the fans in mind. The flavor profile is a toasty caramel note of Peruvian cacao, earthy plum flavors of Ecuador, combined with salt and crunchy nibs." Woodblock chocolate bars "are all handcrafted, hand-wrapped and made without the trappings of modern, processed confectionery practices." Providence Park "already features several local options, including the fan favorite Portland Timbers Food Cart Alliance above section 93 in the south end" (TIMBERS.com, 4/2).
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