The Dallas-Ft. Worth area is set for a "mega-sports weekend" that features the Final Four at AT&T Stadium and the debut of the "world's largest high-definition big screen" at Texas Motor Speedway, according to Scott Wright of the OKLAHOMAN. TMS hosts NASCAR Nationwide and Sprint Cup Series races on Friday and Sunday, and track President Eddie Gossage said, "We've sold some tickets and some suites to some corporate folks who are planning to be in town for the Final Four, and we've got some marketing going on in the towns of the teams who are playing as well." He added of the new "Big Hoss" videoboard, which measures 220 feet wide and 100 feet tall, "To me, it’s the ultimate fan amenity. All sports -- the NFL, college basketball and football -- have all had their struggles and are trying to address the issue of how improved technology and coverage by television networks, and the improved affordability of home theater has affected the attendance at live games." Meanwhile, Gossage said of the Sprint Cup race's title sponsorship with Duck Commander, "It's really a perfect match. An out-of-town writer told me it was a silly sponsorship, because it doesn't reach the younger audience, which NASCAR is constantly trying to reach out to. But we had an event last month with the Duck Dynasty guys, and we were overrun by 8- and 9-year-olds who love that show" (OKLAHOMAN, 4/3).
