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SBD/April 2, 2014/Marketing and Sponsorship
U.S. Soccer, Nike Debut Away Kit For '14 FIFA World Cup To Mixed Reviews
Published April 2, 2014
TWITTER REAX: Social media was replete with reaction to the kit unveiling. The Breakout Group Principal Bill Glenn tweeted, "Why is the blue on the new US Soccer away kit not the US flag's blue? C'mon, it's World Cup." The N.Y. Times' Andrew Das added, "Sometimes you just wish April Fool's news was a joke." SI's Grant Wahl: "You know I collect soccer uniform shorts to run in, but think new US kit looks better with all-red shorts/socks combo." NBCSports.com's Joe Prince-Wright tweeted: "Top quality if you ask me."