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SBD/April 2, 2014/Marketing and Sponsorship
LPGA Going Without Title Sponsor For Inaugural Int'l Crown Tournament
Published April 2, 2014
KEEPING WITH TRADITION: GOLFWEEK's Beth Ann Nichols noted the Kraft Nabisco Championship "faces a major turning point after the last putt drops on Sunday" when Kraft's title sponsorship of the event ends. Marquee players "have strong opinions about what comes next." Golfer Stacy Lewis said, “When I think of a major, I think of this event. We can’t leave here. This is what our tour is about.” Golfer Karrie Webb said of the event at Mission Hills Country Club in Rancho Mirage, Calif., "It definitely needs to stay here. There's too much history and too much tradition here. If the LPGA lacks anything, in any other events, it's that." Nichols noted as LPGA Commissioner Mike Whan "shops for a new sponsor, Webb is one of many who would like to see the name Dinah Shore return to the event’s title." Webb said, “I just feel like to keep the identity of this event, when people tune in to watch, they're going to know, that's the Dinah Shore, the LPGA's first major of the year.” Nichols noted whoever "takes over the purse strings in the next year should appreciate that the beauty of this event is its past." If the year’s first major "moves to another location and takes on a new name, it loses everything" (GOLFWEEK.com, 4/1).