"Landlord Suites" At N.Y. Ballparks Struggling AT&T Rolling Out New Yankees Campaign Yankees Deny Hiking Prices For Jeter Ceremony Game Steiner Sports Ramps Up Jeter Marketing MLB Rangers Seeing Big Drop In Attendance Jordan Brand Capitalizing On Jeter's Farewell Jeter To Launch Three Books After Retirement Former Mets GM Cashen Dies At Age 88 Health-Food Company Targets Sports Deals Francesa Rails Against Mets' Sleepover Event
Upcoming Conferences and Events
SBD/March 31, 2014/MLB Season Preview
Mets, Yankees Saw Ballpark Revenue Drop In '13, Blame Subpar On-Field Showings
Published March 31, 2014
BOMBERS NOT BANKERS: NEWSDAY's Baumbach cited a Yankees financial report as showing that the team's luxury-box revenue declined nearly 21% last season from the year before, which the team "attributes to missing the playoffs for the first time in five years and injuries to star players." The Yankees reported $278.8M in ticket and luxury-box revenue for the '13 season, down from $352.9M the year before. The $278.8M "included postseason refunds or credits" of $21.2M. The '13 figure "represents the team's lowest single-season ticket revenue since it moved into the new Yankee Stadium" in '09, when ticket revenue totaled $397M. The team's ticket and luxury-box revenue declined 29.8% from '09-13. Yankees COO Lonn Trost said, "This was not the typical Yankee team, and the injuries really had a change in the public's awareness and the buying of tickets during the year. We were obviously not surprised the ticket purchases were down" (NEWSDAY, 3/30).