Johnson Leads In NASCAR TV Exposure Under Armour's Global Investments Paying Off Utah State Undecided On "I Believe" Trademark Eric Decker Models In New Fashion Campaign Marketplace Roundup A's Settle 10-Year Lease Extension With Oakland Dick's Fires All In-Store PGA Pros Manziel Tops NFLPI's List Of Player Sales For Q1 Browns, Value City Furniture Partner For Camp AT&T Rolling Out New Yankees Campaign
Upcoming Conferences and Events
SBD/March 28, 2014/Marketing and Sponsorship
A's Take Alternative Approach With Soda Deal, Naming Zevia Official Sponsor
Published March 28, 2014
ROCK N' ROLL, COLA WARS: The Pirates on Friday officially announced the team has signed a multiyear deal with Coca-Cola, making the company an official team sponsor. Coca-Cola products will be available at PNC Park for the first time since the ballpark opened in '01. The company will have full logo and marketing rights, and signage will be erected throughout the park. Pepsi previously had the exclusive soft drinks rights (Pirates).