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Marketing and Sponsorship

Marketplace Roundup

NASCAR driver Dale Earnhardt Jr. yesterday said that he "wants to swap race cars" with IndyCar driver Graham Rahal, but "believes it won't be possible because they drive for rival manufacturers." The AP's Jenna Fryer noted both drivers "are sponsored by Army National Guard." Rahal "reached out to Earnhardt on Twitter" on Sunday proposing they swap cars in an exhibition. The problem is "Earnhardt drives a Chevrolet," and Rahal drives a Honda. Earnhardt: "If I wanted to drive an Indy car, I'm sure I could get with Penske or somebody who owned a Chevy and take a couple laps somewhere. But it would have been fun to do that with Graham because of the relationship with our sponsor and the history of our families" (AP,3/25).

NO BRYANT ON THE BOTTLE: Lakers G Kobe Bryant said his picture will not be on the BodyArmor drink bottle, despite his new ownership stake in the company, because he would rather talk "about the brand and what the brand represents more so than having my picture" on it. Bryant, appearing on CNBC yesterday, said, "At this stage in my career, I really don't have the energy to walk around and do photoshoots and things like that. I'd much rather do something different and challenge myself a little bit more" ("Closing Bell," CNBC, 3/25). Bryant said of him competing in the business arena with Magic Johnson and Michael Jordan, among others, "There's plenty of room at the table for all of us. We should really focus on enhancing each other and setting the standard for the next generation of athletes that want to come in at the end of the their careers and be entrepreneurs" ("Mike & Mike," ESPN Radio, 3/26).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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